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The Five Ones - Part 2: One Solution | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
Now that we have the first of the Five Ones in place - one target Market - we need to focus on the second of the Five Ones: one solution.
What’s one solution you can offer to your one target Market to help them get an amazing result? Your one solution could be a digital product, a training series, group coaching, membership, your book, or a done-for-you service.
This is where it’s tempting to think everything you offer can help your audience. That’s why you created all these different offers, right?
Fight that urge and choose the best solution, the one you know gets the best results in the most effective way. What do you do with the rest of the offers? For now, ignore the rest of those offers and focus on optimizing the best offer as your one solution.
If you get stuck or want to bounce a few ideas about what offer you could pick, send me a message at [email protected] or tag me on social media @keynotecontent. I’m happy to share my perspective.
Make it a great day and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookNow that we have the first of the Five Ones in place - one target Market - we need to focus on the second of the Five Ones: one solution.
What’s one solution you can offer to your one target Market to help them get an amazing result? Your one solution could be a digital product, a training series, group coaching, membership, your book, or a done-for-you service.
This is where it’s tempting to think everything you offer can help your audience. That’s why you created all these different offers, right?
Fight that urge and choose the best solution, the one you know gets the best results in the most effective way. What do you do with the rest of the offers? For now, ignore the rest of those offers and focus on optimizing the best offer as your one solution.
If you get stuck or want to bounce a few ideas about what offer you could pick, send me a message at [email protected] or tag me on social media @keynotecontent. I’m happy to share my perspective.
Make it a great day and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”