Now that we identified your one target Market and your one solution to get your target Market the best results, we need the third part of the Five Ones.

This is one conversion tool. This could be a sales funnel, an online training, making an offer while speaking from the stage, a sales call, an online application, or any number of other conversion tools.

Confession: I geek out on all of the funnels, the upsell pages, downsells, cross-sells, all of the different ways you can convert a prospect into a customer. 

What makes the Five Ones so effective is that you focus on only one conversion tool as part of this process. Start with your one Solution and focus on how you can best convert prospects to say “Yes!” to that solution. If you already have a conversion tool in place that’s working, see how you can optimize that tool for a higher conversion rate.

If you don’t have a conversion tool in place yet, I recommend looking for a highly reliable, easy to navigate conversion tool, like a simple sales funnel or a sales call.

Whatever conversion tool you decide to use, test it over before you decide to use it for the Five Ones. If it doesn’t work well for you, try another for a week or so until you start to see some promising results.

Have fun testing and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”