Let’s do a quick recap of the Five Ones so far. We started with One Target Market - a specific niche of people you want to serve in your industry. Then, we focused on One Solution - whether that’s a digital product, a coaching program, your membership site, book, done-for-you service, whatever it is, you need to choose only one solution.

That leads to our third part, one conversion tool, like a sales page or an online application. Your conversion tool is one decision point where your prospect is most likely to say “Yes!” to your one Solution.

Now, we’re at the fourth part of the Five Ones: one traffic source. It could be a paid traffic source, like Facebook ads or Google Ads, or it could be an organic traffic source, like posting on LinkedIn, Instagram, or speaking on stages.

What I want to emphasize here is that your one traffic source cannot be passive, like word-of-mouth referrals. You need an active traffic source that you can turn on at any moment to start getting traffic headed towards your one conversion tool.

Today, I want you to identify your one traffic source and make a commitment to go all in with that one traffic source with the Five Ones. If you’re not sure which traffic source to choose, send me a note at [email protected] or tag me on social media @keynotecontent. I’m happy to hear what your options are and give you my recommendation based on what makes the most sense for your Message and your target Market.

Have fun today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”