Episode 149: The Five Steps of the Selling Staircase with Nikki Rausch

I'm taking with Nikki Rausch from Sales Maven about how photographers can approach sales without feeling like cheesy sales people. We'll walk through the the five steps of the selling staircase, including how to create a positive first impression that establishes a real connection and the difference between using a ‘cat-calling’ and ‘dog-calling’ technique to create curiosity with potential clients (Spoiler: cats are better than dogs in this instance).