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Today’s business success can no longer be measured by short-term profits alone. Companies are called upon to take responsibility for their actions toward shareholders and stakeholders—employees, customers, suppliers, communities, and the environment. At RoundMap®, we recognize the critical need for businesses to thrive while acting ethically and distributing the value they create more equitably. That’s why we’ve created the Flywheel of Shared Success: a model designed to help businesses grow responsibly, distribute profits fairly, and generate long-term impact.

Traditional business models often focus on striving—struggling to meet quarterly targets, pushing for profit, and externalizing costs wherever possible. This might allow businesses to grow in the short term, but it often comes at the expense of long-term sustainability. In contrast, thriving companies recognize the importance of short-term profits and long-term impact.