Seventeen years ago, Jonathan Hirsch designed an electric guitar - then spent twelve years promising himself that "One day I'll do something with it"...

In 2006, after a successful career in the interactive media industry, Jonathan finally began what turned out to be a much-longer-than-planned process of bringing his guitar to market - patenting, prototyping, refining the production process and finally launching Hirsch Guitar (and the Hirsch SB-1 Radius 'smallbody' electric guitar) in January 2011.

At this breakfast, Jonathan talks about what inspired the design, what took so long, what he's learned along the way, and what (he hopes) will happen next.