Vidcast:  https://youtu.be/Tgk12aBsrSo

 

Different type fonts and styles appeal to different generations and philosophies.  You say:  “what the hxxx is he talking bout.  A Virginia tech study of political yard signs, logos, and websites concludes that a candidate’s chosen fonts and use of bold, italic, or regular type can help target a message with greater precision.

 

Analyzing 987 subjects, 37 years on average, the researchers report that elaborate fonts likes Times New Roman appeal to older and more conservative minds while younger and progressive individuals like streamlined san serif fonts such as Century Gothic.  In type styles italic is the most liberal followed by regular and finally a more conservative bold.

 

This has application beyond politics.

 

Katherine Haenschen, Daniel J. Tamul. What’s in a Font?: Ideological Perceptions of Typography. Communication Studies, 2019; 1 DOI: 10.1080/10510974.2019.1692884

 

#typography #fonts #bold #italic #conservative #liberal