If you want to close a new customer, you first have to build a relationship with them. We all know that, right? But what if you could build that relationship by creating valuable content with that potential customer?

That’s the magic behind content-based networking. And James Carbury, Founder of Sweetfish Media and co-host of the B2B Growth podcast, is one leader doing this really well.

After a few years of working for an entrepreneur, James knew he eventually wanted to start his own company. So in 2015, he launched SweetFish Media where they produce podcasts for 75 really innovative B2B companies. He quickly learned how pivotal relationships are with people he could ultimately do business with.

On today’s episode, James dissects a five-step method to help you start using content-based networking to catapult your business forward.