In this episode, we explore the epic failure of the Ford Edsel, a car designed by committee and data that utterly missed the mark. We examine how relying too heavily on surveys and metrics, instead of understanding true customer behavior, led to one of history's most expensive product flops.

Chapters

00:00 The Untapped Market

01:49 The Whiz Kids and McNamara

03:40 The Edsel's Disastrous Debut

04:42 Production Nightmares and Missing the Market

07:08 The Aftermath and Lessons Learned

11:25 The Principle of Disaggregating the Question