BigLead

The Ford Edsel: A $2.5 Billion Failure


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In this episode, we explore the epic failure of the Ford Edsel, a car designed by committee and data that became an infamous flop. We discuss how overwhelming data, a lack of common sense, and market misjudgment led to one of history's most expensive product failures.

Chapters

00:00 The Birth of the E-Car

00:17 The Edsel Story Begins

03:14 The Whiz Kids and Poor Design

07:21 Assembly Line Chaos and Mechanical Failures

10:12 Market Misjudgment and Sales Failure

15:03 Lessons from the Edsel Debacle

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BigLeadBy Nathan Pali