Welcome to this week's episode of the Formula. On this episode, I sit down with Oren Klaff, author of Pitch Anything and legendary business pitch guru. 
 
 When it comes to delivering a pitch, Oren Klaff has legendary credentials. He has used his one-of-a-kind method to raise more than $2 billion and he has stopped by to share his Formula for a Successful Pitch with you. 
 
 I read Oren's book, Pitch Anything, a few years ago when I was on the fundraising trail a few years ago. I was blown away! It was a great book that described how the human brain processes new information and how you decide if you think something is a good idea (or investment) or not. Really excited to have Oren on the show to discuss his strategy. 
 
 On this episode Oren and I discuss :
 - How to Get Ready to Pitch (Don’t Create Content) 
 - Why WINTER IS COMING! needs to be your motto 
 - How to engage someone in networking 
 - Oren Pitches The Formula Podcast 
 - Why Hit Skepticism Right on the Head? 
 - How to Introduce the Features of Your Product 
 - The Biggest Mistakes in Sales 
 - How to Vet Your Clients 
 - Why You Should Be Authentic 
 - Why You Need to Prize Yourself 
 - People only value that which they pay for 
 - How to wrap up your pitch 
 - How to end up in the car during a sales meeting 
 - What does plain vanilla mean? 
 
 Get Pitch Anything: https://amzn.to/2M9LXog 
 Follow Oren Klaff on Facebook - https://www.facebook.com/pitchanything/ 
 Subscribe to the Pitch Anything email list - http://pitchanything.com/ 
 
 
 This episode was produced by Helixacademy.co and theformulapodcast.com 
 Follow The Formula Podcast on Facebook: www.facebook.com/theformulapodcast/ 
 Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez 

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