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Title: The Fortune Cookie Principle

Subtitle: The 20 Keys to a Great Brand Story and Why Your Business Needs One

Author: Bernadette Jiwa

Narrator: Bernadette Jiwa

Format: Unabridged

Length: 3 hrs and 37 mins

Language: English

Release date: 08-12-13

Publisher: Gildan Media, LLC

Ratings: 4 of 5 out of 126 votes

Genres: Business, Career Skills

Publisher's Summary:

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities, and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty, and power profits. Isn't it time to give your customers a story to tell? The Fortune Cookie Principle will show you how.

Critic Reviews:

"This should be the next audiobook you listen to. Urgent, leveraged and useful, it will change your business like nothing else." (Seth Godin)

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