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In this episode of Systems of Scale, I sit down with Elie Bouzaglou, founder of Fish Tank, to explore how startup fundraising is changing and why the next generation of founders may be judged less by pitch decks and more by their ability to build in public.

Elie makes the case that access to capital should be more open, more visible, and more connected to real market validation.

We talk about why traditional fundraising often fails founders without credentials or warm intros, how founder-led content is becoming a serious go-to-market signal, and why Fish Tank is being built as a platform where entrepreneurs can share, refine, and fund their ideas in public.

We also explore the shift from the engineer-founder archetype to the content creator-founder archetype, why public feedback matters, and how failure becomes part of the process when you are building something meaningful.

Watch the full conversation to understand how Fish Tank is rethinking startup funding, founder visibility, and the future of entrepreneurship.

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Elie’s Links:

- Website: https://www.fishtank.vc/

- LinkedIn: https://ca.linkedin.com/in/elie-bouzaglo

- Facebook: https://www.facebook.com/FishTank.vc

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- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/

- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting

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Highlights:

00:35 Introduce Elie

02:34 Exploring investors

06:15 Question validation

12:07 Unpack fundraising

17:01 Exploring evolution

19:27 Discuss content

23:25 Ask feedback

28:15 Revisit fundraising

31:53 Discuss entrepreneurship

35:39 Explore pressure

38:05 Ask launch

39:49 Elie’s vision

41:17 Billboard Message