Building a startup rewards intensity, not longevity.

In this episode of Traction, Alex Bruyn joins Lloyed Lobo to challenge the founder playbook. Drawing from repeated burnout and serious health failures, Lloyed argues that hustle is not a badge of honor, it’s a structural flaw in how entrepreneurship is practiced.

They examine how stress compounds over time, why founders are treated nothing like elite athletes, and how chasing momentum degrades performance. The conversation reframes success around endurance, relationships, and the shift from achievement to purpose.

TIMESTAMPS:

01:05 Why environment determines founder outcomes

03:13 Early health signals founders miss

05:34 Momentum vs gravity

09:32 How hustle culture compounds damage

28:47 The role of AI and community

30:07 The first mountain and the second

44:32 Relationships as the strongest predictor

Lloyed Lobo

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