In this solo episode, I'm breaking down the founder mindset I've seen make or break brands before they ever hit shelves.

After 15+ years working alongside hundreds of founders — and currently supporting 20+ pre-launch brands coming to market this year — I've learned that success isn't about doing more. It's about getting clear first.

Inside the Episode:

• Why strategy should come before packaging or production

• My honest take on founder-led content (pros, cons, and what actually works)

• How retailers and investors are watching your content pre-launch

• Why you should test before raising money

• How to make smarter decisions with discernment, not noise

• And how to build offline buzz, community, and real traction before you launch

If you're a first-time founder feeling overwhelmed by everything you "should" be doing, this episode will help you slow down, focus, and build a brand people actually want to shop.

Think of this as your pre-launch mindset reset.

Build your brand with me!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.