THE FOUNDER OF BESPOKE BIKELIFE REVEALS THE STRUGGLES OF TURNING YOUR LIFE AROUND AND BUILDING A KNOWN BRAND THE BIKE CULTURE | IT STARTS NOW.

The Founder of BeSpoke Bikelife reveals the struggles of turning your life around and building a known brand in the bike culture.  Kimichi Harris despite having family ties in the drug games during the 80's and 90's areas was raised in a good environment where he was sheltered from the street world.  What kept his attention was riding bikes.  However, influenced by rap icon DMX and unable to fix his bike he injected himself into the street culture with the help from outside friends.  Going through the highs and lows of being a drug dealer and in and out of prison he no longer wanted to perpetuate the lifestyle and decided to bring out of that habit loop.  It took some growing pains but he ultimately got it together as he was building his brand BeSpoke Bikelife.  We saw the support and appreciation so he decided to stick with it and now he has established a brand that is known globally.  He sold helmets across the globe and he still has more to accomplish.  Tune in as Stanley from IT STARTS NOW reveals his story, what's on the horizon and how he is giving back to the community so he can impact the lives of others to stay off the street while keeping the outdoor activities alive.  Tune in at 6pm.