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The Founder Who Talked to 1,000 Crypto Marketers w/ Justin Vogel, Safary
Justin Vogel, co-founder of Safary, breaks down crypto's bizarre marketing reality: why traditional growth playbooks don't work when your entire addressable market is just a few million people. From the rise and fall of airdrops to the current "InfoFi" meta flooding Twitter with AI-generated content, Justin reveals the underground strategies actually moving the needle. Plus: how Safary built crypto's most exclusive growth community and why their $500 certification program doubled in price with zero drop in demand.
00:00 Introduction and Welcome
03:20 This or That Icebreaker
05:30 Building a Community of Crypto Marketers
09:35 Mental Models to Navigate the Space
12:57 Driving Traffic and Mindshare
15:55 Unpacking InfoFi and Other Marketing Metas
23:40 Learnings from Building Safary Club
27:54 Crypto Marketing Education Program
Episode Links:
• Justin Vogel on X: https://x.com/jkey_eth
• Safary: https://safary.club/
• Safary's Web3 Growth Stack: https://blog.safary.club/p/the-state-of-web3-growth-2024
About the OGC Podcast:
The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with growth leaders, marketers, and founders sharing tactical strategies and frameworks driving real results in web3.
Connect with Norman:
• Twitter: https://x.com/normanwiese
• LinkedIn: https://www.linkedin.com/in/normanwiese/
• Onchain Growth Club: https://x.com/onchaingrowth
Subscribe & Review:
• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52
• Apple Podcasts: https://podcasts.apple.com/podcast/id1833519944
• YouTube: https://www.youtube.com/@onchaingrowth
View all episodes
By Norman WieseJustin Vogel, co-founder of Safary, breaks down crypto's bizarre marketing reality: why traditional growth playbooks don't work when your entire addressable market is just a few million people. From the rise and fall of airdrops to the current "InfoFi" meta flooding Twitter with AI-generated content, Justin reveals the underground strategies actually moving the needle. Plus: how Safary built crypto's most exclusive growth community and why their $500 certification program doubled in price with zero drop in demand.
00:00 Introduction and Welcome
03:20 This or That Icebreaker
05:30 Building a Community of Crypto Marketers
09:35 Mental Models to Navigate the Space
12:57 Driving Traffic and Mindshare
15:55 Unpacking InfoFi and Other Marketing Metas
23:40 Learnings from Building Safary Club
27:54 Crypto Marketing Education Program
Episode Links:
• Justin Vogel on X: https://x.com/jkey_eth
• Safary: https://safary.club/
• Safary's Web3 Growth Stack: https://blog.safary.club/p/the-state-of-web3-growth-2024
About the OGC Podcast:
The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with growth leaders, marketers, and founders sharing tactical strategies and frameworks driving real results in web3.
Connect with Norman:
• Twitter: https://x.com/normanwiese
• LinkedIn: https://www.linkedin.com/in/normanwiese/
• Onchain Growth Club: https://x.com/onchaingrowth
Subscribe & Review:
• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52
• Apple Podcasts: https://podcasts.apple.com/podcast/id1833519944
• YouTube: https://www.youtube.com/@onchaingrowth