Today I had the honor of talking with Rob and Josh Church. They are the founders of Edge Theory Labs which makes cold therapy immersion tubs.

What started as a project to improve their personal athletic performance turned into a business early this year and is now a remarkable success story.

We discussed not only how everyone can benefit from cold therapy but their vision for the company, marketing strategy, and challenges they have faced as they launch their company.

As you will see in this interview Rob and Josh truly believe in what they are selling and more importantly the mission they are on.

I hope you enjoy this episode with Rob and Josh Church.

Website

Edge Theory Labs Instagram

Rob Instagram

Josh Instagram