Joseph Lee did not find the idea for Supademo while searching for his next startup. He found it while trying to develop Freshline, one of his early startup.

In this episode of The Founder's Cookbook, Joseph explains how he recognised that opportunity, why the first version of Supademo was deliberately narrow, and how he and his co-founder turned manual early distribution into an organic growth engine.

If you are building a SaaS product, looking for a business idea, or trying to turn early customer conversations into growth, this episode is for you.

In this episode:

• How a problem Joseph encountered while selling another product led to Supademo
• Why showing the product worked when explaining it did not
• How to recognise when repeated friction could become a company
• Why the first version used only screenshots, annotations and click-through steps
• How Indie Hackers, Reddit, hands-on onboarding and a frictionless trial created early traction
• Why the first people to adopt your product may not be your long-term market
• How new use cases emerged from watching what customers actually did
• How consistent manual distribution became familiarity, referrals and organic adoption
• How Joseph decides which technology shifts matter for Supademo
• His advice for founders choosing what to build next

Chapters:

00:00 Move Fast, Test Early

00:38 Introduction to Joseph Lee

01:40 Early Businesses and Freshline

06:41 From Freshline to Supademo

11:35 Launching an MVP

17:43 Customer Feedback and Demos

21:54 Growing Into the Company

27:25 Building a Lasting Brand

30:17 Filtering the AI Noise

36:11 Advice for Founders

37:13 The Future of Supademo

38:47 Where to Follow Joseph Lee

Resources & links:

Supademo → https://supademo.com/

Joseph Lee on LinkedIn → https://www.linkedin.com/in/jhylee/

Joseph Lee on X → https://x.com/jhylee95

Padrig Guillard on LinkedIn → https://www.linkedin.com/in/padrig-guillard/

The Founder's Cookbook is a series of conversations with founders about how their companies were actually built: the ideas, decisions and work behind the result.

Philipp Osterwalder spent more than 20 years in quality control, quality assurance and R&D across pharma and food production.

In pharma, quality data was structured, traceable and connected. In food and beverage, he kept seeing the opposite: paper forms, Excel files, broken handovers and six-week audit preparations.

That gap became 1LIMS.

In this episode, Philipp breaks down how he built a bootstrapped laboratory software company in one of the least flashy B2B markets: quality control labs. He shares how 1LIMS landed its first customer with only a clickable prototype, why the team stopped customizing software around messy processes, and what changed when they finally started listening to the lab technicians using the product every day.

If you are building B2B SaaS, selling into operational teams, or trying to bring AI into a legacy workflow, this one is for you.

Key lessons from this episode:

• Why pharma-grade quality control exposed a huge gap in food and beverage labs
• How 1LIMS got its first customer with a clickable prototype and full transparency
• Why a fast onboarding matters when you are changing software during live operations
• The hidden cost of paper, Excel and manual data handling in quality control teams
• Why 1LIMS stopped adapting software to messy customer processes and started auditing workflows first
• The mistake of listening to buyers instead of the people using the product every day
• Why AI only becomes useful after the basics are clean: structured, traceable and reliable data
• The shift from reactive quality control to predictive quality prevention

Chapters:

00:00 Introduction

02:00 From pharma to food

04:30 Paper and Excel pain

06:00 Building the first prototype

08:00 Fast onboarding

10:30 Measuring efficiency

12:00 Lean Six Sigma assessment

14:00 AI for predictive QC

16:30 Early product lessons

20:00 Solving adoption issues

22:30 Growing a global team

24:00 AI trends and recipes

26:00 Fixing feature misalignment

28:00 Manufacturing intelligence

30:00 Founder advice

32:00 What is next for 1LIMS

Resources & Links:

Philipp Osterwalder https://www.linkedin.com/in/philipp-osterwalder/

1LIMS https://www.1lims.com/

1LIMS on LinkedIn https://www.linkedin.com/company/1lims/

Padrig Guillard https://www.linkedin.com/in/padrig-guillard/

Two ski instructors, a beer and a gap in a market. That's how StaffCloud started in 2007.

18 years later, Thomas Ungricht and his co-founder run one of Switzerland's leading flex workforce platforms. Bootstrapped, no investors, operating across 6 countries.

🔔 Subscribe for new founder stories every month

In this episode, Thomas breaks down what it actually takes to build infrastructure software from zero: no brand, no track record, no trust. He shares how they landed their first customers, why they opened their product roadmap to the public, and what nearly made them quit, more than once.

If you're building B2B SaaS or managing a team that does staffing, scheduling, or flex workforce operations, this one's for you.

Key lessons from this episode:

• The founding moment: one conversation about a girlfriend's bad day at work
• Auto-matching flex workers by skills, location, and availability — how it works
• Getting your first enterprise customer to trust you when you have zero references
• Why "software is never finished" — and how to manage a customer feedback loop at scale
• Building in public: what opening their feature request board actually unlocked
• Bootstrapping in the world's most expensive country, competing against VC-funded rivals
• Expanding into Germany's highly regulated HR market without breaking the product
• The honest answer: should they have targeted the larger shift planning market instead?

Chapters:

00:00 Introduction

01:30 Thomas's background

03:00 The founding story

05:20 Who is StaffCloud for?

08:15 The auto-matching engine: skills, availability, distance

12:00 The long road of a fully bootstrapped company

14:30 The #1 lesson: software is never finished

17:00 Building in public

19:00 20 years of entrepreneurship

22:00 Bootstrapping in Switzerland

24:30 Advice for early founders

27:00 How to get your first customers to switch when you have zero track record

30:00 Scaling to 6 countries

31:30 The honest regret question: niche vs. scale

33:00 Where to follow Thomas and StaffCloud

Resources & Links:

Thomas Ungricht → https://www.linkedin.com/in/thomas-ungricht-bb160b132/

StaffCloud → https://www.staff.cloud/en

StaffCloud on LinkedIn → https://www.linkedin.com/company/staffcloud/

Padrig Guillard → https://www.linkedin.com/in/padrig-guillard/

Orinn Studio → https://www.orinn-studio.com/

Full episode playlist → https://www.youtube.com/playlist?list=PLtfpuZuNQOVLdJ0Am6aC8cf8rIf8aTL_p

In this episode of the Founder's Codebook podcast, Padrig Guillard interviews Georg Hauzenberger, the CEO of sureVIVE, a company dedicated to enhancing rescue operations through innovative technology. Georg shares his journey from electrical engineering to leading a company that provides critical infrastructure for rescue missions. The conversation explores the challenges of coordinating rescue efforts, the importance of providing comprehensive situational awareness, and the lessons learned from managing a dynamic team. Georg emphasizes the significance of strategic planning and adaptability in achieving long-term goals.

In this episode, Balsa Kosic dives deep into building a laser-focused, data-rich outbound approach that scales. If you're tired of wasting resources on generic outreach, this is your wake-up call to rethink, refine, and crush it!

• The importance of dissecting your offer into granular value propositions and pain points
• How to map your total addressable market for maximum impact
• The core fundamentals: infrastructure, targeting, segmentation, and messaging
• Why quality and strategy overpower random testing or spin-text approaches
• The significance of building a mental map linking pain points, data points, and value propositions
• How to leverage large-scale email campaigns effectively
• The role of multi-channel outreach and when to scale into LinkedIn

Chapters

00:00 Introduction

01:59 Balsa Kosic's Journey to Founding Prospect

09:44 Building a Team and Agency Structure

11:37 The Philosophy of AI in Outbound Sales

12:27 Key Fundamentals for Successful Cold Emailing

18:20 Creating Effective Messaging Through Segmentation

22:24 Scaling Outbound Campaigns and Managing Leads

26:16 Integrating LinkedIn Outreach with Email Strategies

28:32 Future Plans and Growth for Prospect

• Prospeqt Official Website
• Balsa Kosic on LinkedIn

• LinkedIn

https://www.linkedin.com/in/padrig-guillard/

In this episode of the Founders Cookbook podcast, host Padrig Guillard speaks with Paul Whitehall, co-founder of Launched.io, about their innovative product, Nova, an autonomous AI salesperson designed to streamline the sales process for B2B companies.

Paul shares insights into the challenges faced during the development of Nova, the importance of customer feedback in shaping the product, and the integration of AI technology to enhance sales efficiency.

He also discusses the lessons learned from his entrepreneurial journey and offers valuable advice for aspiring founders.

00:00 Introduction to Nova and Its Impact on B2B Sales 02:26 Identifying the Problem: The Need for Automation in Sales

05:03 The Evolution of Nova: From Concept to Autonomous Seller

08:46 Customer-Centric Development: Building with Feedback

12:25 The Lean Startup: Building a Small, Agile Team

14:56 Integrating AI: Learning and Adapting in Real-Time 17:40 Lessons Learned: Reflections on the Entrepreneurial Journey

20:16 Defining a Successful MVP: Metrics and Criteria

23:12 Using Nova: The Product in Action

25:55 Future Developments: What's Next for Nova

27:06 Advice for Aspiring Founders: Navigating the Startup Landscape

In this episode of the Founder's Codebook podcast, Padrig Guillard interviews Jakeer Mohammad, the founder and CEO of ALLPS.ai, a company focused on revolutionizing the recruitment process through AI.

Jakeer shares his journey from identifying recruitment challenges to building a platform that connects tech talent with companies. The conversation delves into the importance of AI in removing bias from hiring, the structure of ALLPS.ai, and the lessons learned from early customer feedback. Jakeer emphasizes the significance of understanding customer pain points and the need for a dedicated team to drive innovation.

Takeaways

• ALLPS.ai was founded to address recruitment challenges in the tech industry.
• The platform focuses on connecting tech talent with companies for mid to long-term projects.
• Leveraging AI to remove bias in the recruitment process.
• Understanding customer pain points is crucial for product development.
• Early feedback from customers helped shape the features of ALLPS.ai.
• Building a dedicated team is essential for executing the company's vision.
• The importance of GDPR compliance in AI solutions
• Jakir emphasizes the need to focus on impactful solutions in entrepreneurship.

Chapters

00:00 Introduction to Alps AI and Its Mission

03:06 Identifying Recruitment Challenges

05:34 Leveraging AI in Recruitment

08:11 Company Structure and Team Dynamics

11:00 Early Feedback and Product Development

15:45 Entrepreneurial Insights and Lessons Learned

19:53 Building a Team and Delegation

22:31 Using Alps AI for Internal Hiring

26:05 Future Innovations and AI Interviewer

27:48 Conclusion and Audience Engagement

Jakeer Mohammad:

https://www.linkedin.com/in/jakeer/

ALLPS.ai

https://www.linkedin.com/company/allps-ai/

https://allps.ai/

Padrig Guillard: https://www.linkedin.com/in/padrig-guillard/

In this episode of the Founder's Cookbook Podcast, Padrig Guillard sits down with Pascal Weber, co-founder and CEO of Manukai, to explore the innovative use of AI in the manufacturing industry.

Discover how Manukai is transforming traditional manufacturing processes by automating the production of highly precise metal parts, reducing time to market, and enhancing efficiency.

Pascal shares insights from their journey, starting from academia to identifying a critical market need through extensive interviews.

Tune in to learn about the challenges and triumphs of applying AI to non-mainstream applications and the importance of continuous improvement in even the most established industries.

Don't miss this engaging conversation about innovation, entrepreneurship, and the future of manufacturing.

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Padrig Guillard: https://www.linkedin.com/in/padrig-guillard/

Pascal Weber: https://www.linkedin.com/in/webepasc/

Follow Manukai: https://www.linkedin.com/company/manukai-ch/ https://www.manukai.ch/