Katrina Rogers has spent her career helping biotech innovators navigate one of the toughest journeys in business: turning scientific breakthroughs into successful companies. In this episode, she shares why great science alone rarely guarantees success, the hidden challenges that cause promising startups to stall, and the critical role advisors, investors, and strategic networks play in bringing new therapies to market. From fundraising and founder psychology to commercialization and leadership, Katrina offers an inside look at what it really takes to move a biotech company from discovery to exit—and why the biggest obstacles are often the ones founders never see coming.

Chapters:
00:00 The Loneliness and Rewards of Founding
01:00 Navigating the Life Sciences Ecosystem
09:57 The Role of Advisors in Drug Development
19:02 Challenges in Fundraising and Pitching
21:20 Building a Convincing Business Case
22:35 Preparing Founders for Success
25:26 The Importance of Education in Entrepreneurship
27:12 Understanding Founder DNA and Team Dynamics
30:16 Trust and Relationships in Investment
31:35 Crafting the Perfect Pitch
35:32 Networking and Community Building
39:08 The Role of Mentorship in Capital Readiness
41:05 Future Endeavors and Learning Opportunities

Guest Information:

• Guest's Name:  Katrina Rogers
• Guest's Linkedin: https://www.linkedin.com/in/katrinarogers/
• Company / Affiliation: Katrina Rogers Consulting https://krogersconsulting.com/
• Guest's Bio: Katrina Rogers is the Founder and CEO of Katrina Rogers Consulting, where she advises biotech and life sciences companies on strategy, drug development, commercialization, and organizational growth. With more than 20 years of experience across pharmaceutical research, operations, and business leadership, she helps founders and executives navigate complex challenges, build high-performing organizations, and bring innovative therapies to market. An analytical chemist by training, Katrina is recognized for her ability to bridge science, business strategy, and stakeholder engagement to drive meaningful results.

 Takeaways:

• Being a founder is incredibly lonely but rewarding.
• Navigating drug development requires expertise in complex biology.
• Many founders lack the necessary skills for drug development.
• The contract service industry is crucial for biotech startups.
• Smaller biotech companies are increasingly driving innovation.
• Founders often struggle with sales and marketing skills.
• It's important for founders to recognize when to delegate roles.
• Advisors can provide critical insights to struggling founders.
• The fundraising process can be challenging for technical founders.
• Founders must adapt their vision based on market readiness. 
• Founders need a convincing business case to attract investors.
• It's crucial to prepare founders for the challenges ahead.
• Education plays a vital role in guiding entrepreneurs.
• Understanding founder DNA is key to evaluating teams.
• Trust is essential in the investment process.
• Crafting a pitch is about getting to the next meeting.
• Networking is invaluable for building relationships.
• Mentorship can significantly enhance capital readiness.
• Community support is crucial for startup success.
• Continuous learning is necessary for entrepreneurs.

The Healthy Enterprise Podcast is produced by Bullzeye Global Growth Partners  https://bullzeyeglobal.com/