Origin stories are usually part myth, part apocryphal and they often come to define the culture and sometimes the products of the companies themselves. What they always do is to reflect the dreams and perceptions of the founder.

The business of news and media is no different. The founders of our great news brands all have a story to tell.

Such a powerful origin story is the founding visions of National Public Radio and the extraordinary women who gave it life. These women didn't invent NPR, anymore than many tech found invented their technology. What they did do is give it shape, life and a reason for being, and in so doing assured its growth and survival. These women, Susan Stamberg, Linda Worthhieer, Nina Totenberg and Cokie Roberts are the subject of new joint biography by Lisa Napoli entitled Susan, Linda, Nina, and Cokie: The Extraordinary Story of the Founding Mothers of NPR 

 
 My conversation with Lisa Napoli:

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