In the Yogacara tradition of Mahayana Buddhism the teaching of “the four delusions of self”: self-love, self-delusion, self-pride, and self-reference is intended to bring awareness to the passion, aggression and ignorance of seventh consciousness (klistamanasvijnana) or to that area of the mind that tends to take anything that arises and relate with it in terms of “me” and “my stuff”.

https://www.youtube.com/watch?v=cRBLKMSwCEg