If the acronym SEO causes your eyes to glaze as a business owner, then I urge you to listen to this episode. SEO (Search Engine Optimization) is best defined by Moz.com as "...the practice of increasing the quantity and quality of traffic to your website, through organic search results".

I break down the four fundamentals you need to know about that impact on how your website is 'showing up' when a potential customer searches for your business on Google.

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