Conventional wisdom teaches us that mastering all manner of performance styles and offering the widest possible range of characters is how to be read as versatile. And while that’s certainly true, the fact remains that the most consistent direction you’re likely to hear, regardless of the genre or medium, is “just be yourself.” And after years […]

The Four Key Elements to Determining Type

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Listen to SOUND ADVICE founder & author of The SOUND ADVICE Encyclopedia of Voiceover, Kate McClanaghan, defines:

The Standards That Define Competitive Voiceover Demos

For decades now, legions of actors have emerged from assorted acting schools across the country harboring a deep aversion to pursuing and accepting commercial work. Yet, if you scratch the surface a bit, you’ll probably find this unfounded antagonism typically stems from the misguided notion you’d become “a sellout” if you perused commercial opportunities. It’s […]

The Unexpected Benefits of Mastering Commercial Work

If you’ve been pursuing voiceover work on your own in America for the past decade or more, chances are you’ve been following a business model that concentrates almost strictly on securing work all by yourself, or DIY, by procuring jobs primarily through excessively low-paying sites like Fiverr, Upwork and a few Pay-to-Play (P2P) platforms. Nevertheless, […]

The Two Prominent Approaches to Voiceover in the States

Avoid one of the greatest mistakes budding voice talent make and why to give your voiceover career the best opportunity to achieve the greatest results. Here are a few key industry insights to improve your bottom line, elevate your brand, instill confidence, and expand your small business as a voice actor.

Why Producing a “Makeshift” Demo of Your Voiceover Demo is a Professional Mistake

Listen to Actors’ SOUND ADVICE seasoned voiceover demo producer/ career coach, Kate McClanaghan offers expert guidance and insight into how to navigating your career as a voiceover. Regardless of your experience level, those auditioning, or most likely to hire you, will assume you’re a professional actor and expect you to know your job both in […]

The Four Key Elements to Determining Type

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