Lead With Influence

The Four Messages that Build Trust and Influence


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Inspired by Matt Norman’s article “The Four Messages that Build Trust and Influence,” this episode explores how four simple but powerful messages can transform communication and rebuild trust in teams, relationships, and leadership. Through a real-world example of organizational misalignment, we break down the four messages: You are safe. You are loved. You are capable. You are responsible. We show how leaders can use them to foster psychological safety, connection, accountability, and growth.

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Lead With InfluenceBy Matt Norman