In this episode of The Marketing Game, Gillan Williams sits down with Warren Brown, an expert in brand visualisation and identity, to delve into what makes a brand truly powerful. 

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Warren, who has collaborated with renowned entities such as the European Space Agency, Citroën, and Porsche, shares his invaluable insights on the distinction between marketing and branding. He explains that while marketing is the "doing," branding is the "being"—the emotion behind the feeling. Warren emphasises the critical role of audience in shaping a brand and discusses why many businesses struggle with branding. Tune in to learn about the four essential elements—strategy, story, standout, and structure—that form the foundation of a rock-solid brand. This episode is packed with actionable advice for anyone looking to elevate their brand identity and connect deeply with their audience.

(00:00) A solid brand and its identity gives you something that money can't buy

(00:49) Graphic design is Warren’s superpower and passion

(02:12) What is it that makes you passionate about your work?

(02:58) Everything's dictated by the audience, everything's all about audience

(05:05) Why do so many business have brands that suck? It comes down to several factors

(10:48) Rebranding is when a business's target audience has changed

(16:31) Sometimes business owners assume they know exactly who they're selling to

(19:08) What's the most important thing about branding that most businesses don't understand?

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Produced by Clarity Podcasts

https://claritypodcasts.co.uk

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