Rishad Tobaccowala has over four decades of marketing experience across several industries. 

He is board member and advisor to a range of start-ups and venture capital firms and has recently started his own newsletter which has grown to almost 10,000 highly engaged subscribers in just a year.

Rishad’s specialties are in Future, Innovation, Change, Strategy, and Re-invention. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Rishad started his second career and moved from advertising to writing and public speaking
• Rishad’s process in developing his newsletter, how he got subscribers, and how he creates the content
• The 5 different areas Rishad focuses his writing on and the importance of finding your niche
• The number of subscribers Rishad has and how he’s got such a high open-rate
• The importance of making your newsletter accessible and utilizing multiple media channels
• How Rishad identifies future trends, navigates future changes, and teaches others to be better leaders and upgrade their mental operating system
• How Rishad makes the majority of his money from his advisory business
• Why it’s important to diversify your client base
• How to make decisions, and the different types of decisions you come up against

Resources:

• Smart Solutions Media
• The Publicis Groupe
• Restoring the Soul of Business
• Substack
• The ABCDE of Marketing Re-invented

Connecting with Rishad Tobaccowala:

• LinkedIn
• Website
• Twitter
• Newsletter

Connecting with the host:

Scott Cantrell on LinkedIn