Market Impact Insights

The Fractional Equation: Carolyn Crandall


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Founder, CEO and Fractional CMO Carolyn Crandall shares how sometimes the most most powerful career moves are the ones that terrify you. From a multi-decade cybersecurity and go-to-market leadership journey with technology leaders like Cisco, Juniper Networks, Nimble Storage and Ativo Networks, Carolyn has blazed the trail for other women leaders to ask the fundamental question: "What are we most likely to do? The thing that people tell us we can't do." Her philosophy on growth is about embracing fear. "I would never be where I am today if I didn't keep taking jobs that scared me." At the end of the day, putting others first through exceptional and empathetic leadership has never been more valuable than today. The choice is simple. "Invest in your teams."
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