In this episode:

◇ The fragrance market's challenges and solutions, including distribution and finding the perfect "blend" of online and offline. Niche fragrance has the floorspace, but how will that affect distribution going forward?

◇ There are two good ways to do digital in-store: support online sales and make good offers for in-store shopping.

◇ A VidMob survey found that 1000 Instagram users purchased directly from the app. We tell you what drives the results.