I’m joined today by a man who in 2004 co-founded the SEO software company, Moz. He moved on in 2018 and wrote “Lost and Founder: A Painfully Honest Field Guide to the Startup World”, before launching SparkToro - a martech tool that identifies your customers' biggest sources of influence, and the hidden gems⁠ - so you can reach them where they hang out. Welcome to Martech Stacked, Rand Fishkin.

Here are the 3 top tools in Rand’s current martech stack:

#1: ProfitWell: Revenue operations products that reduce churn, optimize pricing, and give you accurate, free revenue reporting.

#2: SparkToro: Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out.

#3: Hunter.io: Hunter lets you find email addresses in seconds and connect with the people that matter for your business.