Russ Callahan has done it all: tradeshow production, solar, hospitality, and now Chief Revenue Officer at Guest Events in Las Vegas, one of the most competitive event markets on the planet.

In this episode we get into what it actually takes to scale teams, lead under pressure, and compete in a market where everyone's trying to put on the biggest show. Russ has been an owner, a director, a VP. He's seen this business from every seat there is.

Quick disclaimer: Ralph had some technical issues mid-recording and had to drop. Turns out even the smoothest event industry can't always save you from a bad WiFi connection. Jaime carried the conversation solo from there, so consider this a bonus one-on-one with Russ.

No fluff. Just a real conversation with someone who's operated at a high level across more industries than most people work in over a lifetime.

🎙️ The Fresh Rental is powered by Lizit — rental management software built by operators, for operators.🔔 Subscribe for new episodes every week.Chapters:

• Introduction

• How Russ got into events and operations

• Competing in the Las Vegas events market

• Leadership under pressure

• Experience vs. transaction

• Looking ahead

• Lightning Round