Tippie Leads

The Friction Fix (Season 4 Sneak Peek)


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As we gear up for the March 25th premiere of the new season focused on being the CEO of your life, we are looking at the systems that turn intentions into action. We often think of leadership as a matter of willpower, but behavioral science suggests that our environment often plays a bigger role in our success than our resolve. How can a leader engineer their surroundings to make peak performance the path of least resistance?


In this preview of the upcoming season, we’ll hear from Tippie’s Rob Rouwenhorst, an expert in behavioral science and habit formation. Rob breaks down why the most effective “CEOs” stop relying on discipline alone and start designing environments that eliminate decision fatigue. It’s a masterclass in how small, systemic shifts in your daily environment can create the space for high-impact leadership.

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Tippie LeadsBy Tippie College of Business | Nick Westergaard | University of Iowa