Is your homepage looking good but quietly driving potential customers away?

You don’t need a stressful, expensive website redesign to fix your conversion rate. You just need to identify and remove "friction"—the hidden obstacles that make visitors pause, doubt, and eventually leave your site without inquiring.

In this calm, practical episode, Catherine and Leo walk you through a simple 15-minute "Friction-Free First Click Audit." Grab your laptop and your phone, and learn how to scan your own homepage for the five most common mistakes that kill confidence and conversions.

In this episode, you will learn:

• The human definition of website friction: Why visitors are "quietly leaving" your site instead of complaining.
• The Hero Section test: How to stop overwhelming new visitors in the first three seconds.
• The "Clarity Converts" rule: Why clever headlines are hurting your sales, and how to fix them.
• Simplifying choices: How to manage competing buttons and distracting pop-ups without losing leads.
• The Mobile Wobble: A quick 30-second test to ensure phone users aren't bouncing immediately.

Don't let tiny friction points dilute your focus. Smooth out the visitor experience and make your first click a artbreeze.marketing