In this episode of Beyond the Shelf: The Product & Packaging Podcast, our host Laura Foti sits down with Trey Lockerbie, the CEO and Co-founder of Better Booch. Better Booch is a rapidly growing functional beverage brand that has gained recognition for its commitment to gut health and its delicious products. In this interview, Trey shares the story behind Better Booch's success and discusses the evolving landscape of the kombucha industry.

In this episode, Trey shares his insights on entrepreneurship, the rise of kombucha, and more on the functional beverage industry.

To learn more about Better Booch, visit: https://betterbooch.com

Beyond the Shelf is presented by Specright, the leader in Specification Management software. To learn more visit: https://specright.com/

To listen to more Beyond the Shelf episodes, visit: https://specright.com/podcast