In this episode of his "Clearly Conspicuous" podcast series, "The FTC Announces Three Important Developments," consumer protection attorney Anthony DiResta highlights six of the final changes in the revised endorsement guides. Mr. DiResta examines what the proposed rule would specifically prohibit. The FTC believes there is a need for a rule specifying certain practices as illegal that clearly spells out prohibited practices and authorizes courts to impose civil penalties strengthening the FTC enforcement actions.