In this episode of his "Clearly Conspicuous" podcast series, "The FTC's Proposed Rule Banning Deceptive Reviews and Testimonials," consumer protection attorney Anthony DiResta examines a proposed rule from the Federal Trade Commission (FTC) aimed at banning fake reviews, suppressing of negative reviews and buying positive reviews. The proposed rule seeks to prevent marketers from engaging in deceptive practices that mislead consumers and disadvantage honest businesses. Mr. DiResta analyses specific prohibitions, including the creation or procurement of fake reviews, review hijacking, compensating for positive reviews and undisclosed insider reviews. Additionally, the rule addresses illegal review suppression and the sale of false social media influence indicators.