In this episode of his "Clearly Conspicuous" podcast series, "The FTC's Proposed Rule to Fight Impersonation Scams," consumer protection attorney Anthony DiResta discusses the Federal Trade Commission's (FTC) proposal for a new rule to tackle government and business impersonation scams. The proposed rule aims to hold impostors and those providing the means for such scams accountable by codifying the laws protecting consumers from these activities. Mr. DiResta highlights an increase in scams since the COVID-19 pandemic and explains how the proposed rule targets deceptive practices such as false affiliation claims and misuse of logos. Despite limitations from the AMG Capital case, the FTC continues its commitment to consumer protection.