Hosts John Engel and Roberto Cabrera welcome back Steve Shull, whose collaboration with Chris Voss on The Full Fee Agent reshaped his negotiation approach. The episode unpacks key strategies inspired by Never Split the Difference—like mirroring techniques—and how agents can confidently command full commissions. Through real-world examples and actionable insights, Steve illustrates how reframing value and leveraging psychology can transform agent-client dynamics and elevate career performance.

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🔗 Related NYC‑Focused Episodes from the Playlist:

• Ep 89 – The Brooklyn Show with Jared LeFrenais & Lee Solomon – Insight into shifting buyer demographics, design trends, and pricing in Brooklyn

• Ep 125 – Manhattan’s New Development – Deep dive into the pipelines and pricing of Manhattan’s latest luxury projects

• Ep 66 – Big Brokerage in the Big Apple with Richard Ferrari and Richard Grossman – Perspectives on large brokerage dynamics and NYC commission structures

• Ep 98 – Long Island City After Amazon – How LIC’s market shifted in response to Amazon’s HQ2 news and subsequent redevelopment

• Ep 120 – NYC End‑of‑Year Market Report – Annual overview of NYC pricing trends, inventory levels, and market resilience

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