How Fitting: design a slow fashion business that fits

The Fun & The Reality of Fashion Entrepreneurship with Laura Briggs of The Shortlist

Listen Later

In episode 37, Laura Briggs talks about the fun, work, challenges, and rewards of starting her petite fashion brand, The Shortlist, without any fashion industry experience. 

The Shortlist creates gorgeous, limited edition fashion exclusively for petites.

In this episode, you’ll learn:
  • How Laura went from not even knowing how clothes were made to running a fashion brand
  • What Laura did before she even began thinking about design
  • Why branding is so important
  • How Laura found a designer to work with and how she knew she’d found the right one
  • Tips for communicating with a designer when you don’t know the industry lingo
  • What Laura found was missing in the petite women’s fashion market
  • Why presales weren’t the right fit for The Shortlist
  • How Laura navigates pricing and how she plans on lowering costs while keeping quality high
  • The importance of color
  • The hardest part of entrepreneurship and why it is still so rewarding
    • People and resources mentioned in this episode:
    • The Shortlist website
    • Laura’s email
    • The Shortlist Instagram
    • Laura’s LinkedIn
    • Fashionpedia visual dictionary of fashion design

      • Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

      ...more
      View all episodesView all episodes
      Download on the App Store
      How Fitting: design a slow fashion business that fitsBy Alison Hoenes | women's apparel patternmaker
      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      6 ratings

      More shows like How Fitting: design a slow fashion business that fits

      View all
      Hidden Brain by Hidden Brain, Shankar Vedantam

      Hidden Brain

      43,327 Listeners

      Juicy Scoop with Heather McDonald by Heather McDonald & Studio71

      Juicy Scoop with Heather McDonald

      25,630 Listeners

      Armchair Expert with Dax Shepard by Armchair Umbrella

      Armchair Expert with Dax Shepard

      69,197 Listeners