Your key goal is not to just have good advertising metrics. It should be to have advertising that feeds into your entire business, driving solid overall sales and profitability metrics.

We had an amazing time with Mina in today's episode covering some of the core fundamentals sellers should be looking at when optimizing their campaigns. Being a seller himself, Mina shared scenarios that would typically arise when running ads, along with tips on how you can split test images, price, and optimize your ad strategy to meet your overall business goals.

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Core fundamentals to consider when analyzing ad campaigns    [02:38]

Case study scenarios on ad optimization                                           [07:20]

How to tell if your advertising is working                                           [18:04]