<p>I talk with JP Castlin, CEO of Rouser on getting back to the basics of brand strategy, the differences between startup and corporate approaches, relative change vs absolute change, avoiding hindsight bias in marketing and why the martech landscape is so fragmented.</p>

I talk with JP Castlin, CEO of Rouser on getting back to the basics of brand strategy, the differences between startup and corporate approaches, relative change vs absolute change, avoiding hindsight bias in marketing and why the martech landscape is so fragmented.

The Fundamentals of Brand Strategy

Theo Priestley is a futurist, author, and associate fellow of the Tony Blair Institute for Global Change on technology and public policy. His work has been featured in numerous publications including Forbes, WIRED, The Times Raconteur, Venturebeat, and has been interviewed for BBC Radio and UK national television news on emerging and future technology trends.

A new podcast series at the intersection of technology, business, and society.

Technology

Theo Priestley is a futurist, author, and associate fellow of the Tony Blair Institute for Global Change on technology and public policy. His work has been featured in numerous publications including Forbes, WIRED, The Times Raconteur, Venturebeat, and has been interviewed for BBC Radio and UK national television news on emerging and future technology trends. A new podcast series at the intersection of technology, business, and society.

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The Fundamentals of Brand Strategy

The Fundamentals of Brand Strategy