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The Fundamentals of Marketing
This week is a summary on one of the chapters of a book Tracy was re-reading whilst on holiday, Nigel Botterill's "The Entrepreneurs Marketing and Sales System". Nigel's chapter on The Foundations explores 11 fundamental blocks of marketing for any business and it’s those that are going to be the subject of today’s episode.
11 FUNDAMENTAL BLOCKS OF MARKETING
- Review all of your marketing assets. Is the objective clear and not boring? Is it relatable and personal? Is there a clear call to action?
- Are you on the Google ‘My Business’ Listing.
- What is your follow up process? Do you have one?
- Remarketing and pixel tracking. This is when you put code on your website for Google and Facebook that helps to get your name in front of people.
- Your price reviews. Prices don’t always stay in the same place for long.
- Systemising your review process.
- Your marketing calendar. This outlines for the year what your marketing campaigns are, are you planning in advance?
- Your knowledge centre. Passionately educate your audience with one piece of content per week.
- Your neighbourhood cards. If you visit clients at home or in the workplace you should be popping your business card through the doors of the places nearby.
- Your use of LinkedIn. If you are a business to business person then it is becoming so important.
- Answer your phone.
BEST MOMENTS
‘Only 2 or 3% of the traffic you get is from people who are ready to buy right now’
‘Property owners should be reviewing their rents annually’
‘Make your FAQs a little less boring’
EPISODE RESOURCES
Here's the link to the authors site
ABOUT THE HOST
With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.
With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge of the mind, to ensure a truly rounded experience for growth and development.
Tracy on Facebook
Follow Tracy on Instagram
Tracy's LinkedIn
Witchproperty.com
PODCAST DESCRIPTION
This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.
View all episodes
By Tracy Cartland-Ward & Dawn WillockThis week is a summary on one of the chapters of a book Tracy was re-reading whilst on holiday, Nigel Botterill's "The Entrepreneurs Marketing and Sales System". Nigel's chapter on The Foundations explores 11 fundamental blocks of marketing for any business and it’s those that are going to be the subject of today’s episode.
11 FUNDAMENTAL BLOCKS OF MARKETING
- Review all of your marketing assets. Is the objective clear and not boring? Is it relatable and personal? Is there a clear call to action?
- Are you on the Google ‘My Business’ Listing.
- What is your follow up process? Do you have one?
- Remarketing and pixel tracking. This is when you put code on your website for Google and Facebook that helps to get your name in front of people.
- Your price reviews. Prices don’t always stay in the same place for long.
- Systemising your review process.
- Your marketing calendar. This outlines for the year what your marketing campaigns are, are you planning in advance?
- Your knowledge centre. Passionately educate your audience with one piece of content per week.
- Your neighbourhood cards. If you visit clients at home or in the workplace you should be popping your business card through the doors of the places nearby.
- Your use of LinkedIn. If you are a business to business person then it is becoming so important.
- Answer your phone.
BEST MOMENTS
‘Only 2 or 3% of the traffic you get is from people who are ready to buy right now’
‘Property owners should be reviewing their rents annually’
‘Make your FAQs a little less boring’
EPISODE RESOURCES
Here's the link to the authors site
ABOUT THE HOST
With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.
With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge of the mind, to ensure a truly rounded experience for growth and development.
Tracy on Facebook
Follow Tracy on Instagram
Tracy's LinkedIn
Witchproperty.com
PODCAST DESCRIPTION
This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.