Danny Barrera left a stable job at fox news to go all out in starting a digital marketing agency. Armed with the requisite skills and dogged determination, he got off to a good start but eventually struggled and found out that it wasn't going to be as easy as he thought it would be. 

It wasn't until he found Josh Nelson's Seven Figure Agency that everything finally clicked. With their guidance, Danny decided to specialize in marketing concrete companies and decorative concrete contractors. Business has been booming ever since.

In this episode, Danny walks us through the process of carving out a niche and finding success in a particular gap in the market.

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