The Fundraising Debrief

The Fundraising Debrief (Ep. 2): Philip Odelfelt (Datavations $4.2M Seed)


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Philip Odelfelt, co-founder and CEO of Datavations, joins Vlad Cazacu, co-founder and CEO of Flowlie, to discuss his latest $4.2M Seed Round and all the tactic used to assemble their cap table.

Listen in as Philip spills the secrets on assembling a value-add roster of investors, the tactics that helped him secure capital, and why personal relationships are just as important as business acumen. Plus, he shares networking tips, book recommendations, and insights into the scalability strategies that are propelling Datavations to new heights.

Whether you're a first-time founder or a seasoned entrepreneur, this episode is packed with actionable advice and behind-the-scenes stories that you won't want to miss!

  1. [00:00:00] - Introduction of Philip Odelfelt, Co-founder and CEO of Datavations
  2. [00:01:00] - Mention of Flowlie, the episode’s sponsor
  3. [00:02:00] - Datavations' proprietary data set and use of AI
  4. [00:09:00] - Datavations' edge over pure AI development companies
  5. [00:10:00] - Importance of growth rate for Datavations
  6. [00:11:00] - Impact of new talent on the company
  7. [00:12:00] - Philip’s six-month fundraising journey
  8. [00:15:00] - The vision-driven approach to getting investors
  9. [00:17:00] - Building personal relationships with investors
  10. [00:19:00] - Choosing investors based on value-add, not just brand
  11. [00:20:00] - The importance of business culture and relationships
  12. [00:24:00] - Investors who became customers before investing
  13. [00:27:00] - The power of investor introductions and endorsements
  14. [00:29:00] - The tactics that helped Datavations secure capital
  15. [00:31:00] - Treating fundraising as a business partnership
  16. [00:32:00] - Philip's background and bilingual education
  17. [00:33:00] - Networking insights and tips
  18. [00:34:00] - Book recommendations from Philip
  19. [00:36:00] - Scalability considerations for Datavations
  20. [00:37:00] - Advanced access and engagement tracking strategies

Books mentioned:

Pure business books 

  • Traction By Gino Wickman
  • Lean Startup
  • Zero to One

Biographies/business stories 

  • How Google Works
  • The Everything Store
  • Lead From The Core

Self-help & leadership books 

  • 7 Habits of highly effective people
  • Just Listen
  • Leaders Eat Last

Funding Specific

  • Fundraising by Ryan Breslow
  • Angel by Jason Calcanis
  • Backable by Suneel Gupta

You can find Philip Odelfelt on Twitter at https://twitter.com/DatavationsCEO and learn more about Datavations at https://www.datavations.com/

Learn more about Flowlie and how the platform helped thousands of founders from 60+ countries around the world raise hundreds of millions of dollars. Build your dream cap table with Flowlie's all-in-one Fundraising Hub at https://www.flowlie.com/

Stay up-to-date with all our episodes by checking our website at https://www.thefundraisingdebrief.com/, following us on Twitter at https://twitter.com/thefundraisingd, and on Instagram at https://www.instagram.com/thefundraisingdebrief/.

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The Fundraising DebriefBy Vlad Cazacu