You may already be planning the fundraising event that will define your year.

If you want guests to give generously, stay engaged and return next year, the experience cannot be left to chance. Every touchpoint matters.

In this episode, we sat down with Keely Scarlata Majka, founder of Sonder & Santé, to explore what it takes to design a fundraising event as a complete, cohesive journey. From guest arrival and program pacing to the emotional moment before the ask, Keely shares practical insight on how seamless execution builds trust, protects energy in the room and influences generosity.

We also discuss how thoughtful follow up strengthens donor retention long after the evening ends.

If you are responsible for delivering a high performing fundraising event, this conversation will help you approach it with greater clarity and intention.