Simone Pond (advertising executive, author and blogger) is our featured guest.

Topics: Trends in book promotion, but also tips and pointers on how to do it better.

Specific items discussed: online book promotions, facebook and social marketing, websites which will promote book give-a-ways for free, countdown promotions, goodreads.com, Amazon's Kindle policies and the promotional options they offer to authors, the importance of creating a brand, GooglePlus, weaknesses of traditional advertising as compared to online, how she made the book trailer video which she put on youtube and the results has yielded, and which promotional method has given her the best results--for the effort and money she expended--out of everything she has tried. Also mentioned: Falling Stars: The Air Crashes that Filled Rock & Roll Heaven by Rich Everitt, and How to publish and sell your article on the kindle by Kate Harper.

Simone Pond is an advertising executive with a Los Angeles advertising agency. She graduated from the University of Maryland, College Park with a B.A. in Communications and a minor in English. She is also the author of two novels which are set three hundred years in the future: The City Center, and its sequel: The New Agenda.

Hosted by Stephen Euin Cobb, this is the May 21, 2014 episode of The Future And You. [Running time: 33 minutes] This interview was recorded using Skype on May 1, 2014.

Stephen Euin Cobb is an author, futurist, magazine writer and host of the award-winning podcast The Future And You. A contributing editor for Space and Time Magazine; he has also been a regular contributor for Robot, H+, Grim Couture and Port Iris magazines; and he spent three years as a columnist and contributing editor for Jim Baen's Universe Magazine. He is an artist, essayist, game designer, transhumanist, and is on the Advisory Board of The Lifeboat Foundation. Stephen is the author of Indistinguishable from Magic: Predictions of Revolutionary Future Science as well as A Brief History of Predicting the Future.