Speed, power, and emotion, but make it 100% electric. Xavi Serra, head of CUPRA Racing, James Taylor, Extreme E Chief Championship Oficer, and Xavier Gavory, PURE ETCR series director, talk about the future of electric racing on ‘The Impulse’, the CUPRA Tribe’s podcast.

The future is e-Racing | THE IMPULSE

Welcome to The Impulse, the CUPRA podcast. What will electric cars be like in the future? How is the sound of an electric vehicle designed? How do you create a brand from scratch? What role does digitization play? How are emotions extracted from design? This podcast seeks answers to these questions from the best experts, giving us an impulse for the future.

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The future is e-Racing | THE IMPULSE

The future is e-Racing | THE IMPULSE