"The Future is Female" might seem a bit odd in the context of the sports world, but not if you're talking about consumerism. According to industry statistics, 85% of sports-related purchases are either bought or controlled by women. So, how are sports brands re-calibrating themselves in order to appeal to the discriminating female and maintain their status and profits? Let's #DistillIt! with special guest, Sarah Lassek, Sr. Director Merchandising, US Training adidas, on Tuesday, April 10th, at 3pm PDT on Universal Broadcasting Network or this FB page.