“When I halved my calendar, we doubled our business.”

–Hanna Hermanson

Sick of the marketing bro energy that doesn’t work with your energy? I’m really excited to talk with Hanna Hermanson, the founder of Feminine Marketing Boutique, about the difference between masculine and feminine energy in marketing.

What if instead of asking people to buy, you invited them in? What if marketing were less pushing yourself to do uncomfortable things and more about collaborative action?

It doesn’t mean you don’t need structure. Hanna shows us how to be creative, be in flow, and have a cohesive message around our marketing.

We talk about: 

• The importance of building relationships 
• Asking better questions than what time to post on Instagram
• How to build consistency
• Looking at where your last 10 clients came from and doing more of what attracted them
• How to test/get familiar with your intuition (and how Human Design can help)
• Creating spaciousness by letting go of roles, clients, or other things that aren’t a hell yes

ABOUT HANNA

Hanna Hermanson is the CEO and founder of the Feminine Marketing Boutique, helping women-led businesses scale beyond 6-figures, using a feminine marketing strategy that hinges on the principles of collaboration, connection, and relationship-building. Hanna is the host of The Feminine Marketing Show, and is currently “walking the walk” as a lifestyle entrepreneur, living in Merida, Mexico.

LINKS

• https://www.linkedin.com/in/hannahermanson/
• Hanna’s newsletter dfycopywriting.org/free
• https://www.instagram.com/hannahermanson_/

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. 

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. 

Here are three Doable Changes from this conversation:

• DO MORE OF WHAT WORKS. Take a look at your last ten clients. What attracted them to you? What worked to get them as clients? Are you currently doing that in your business? Could you do more of that?
• IS THIS A HELL YES? For everything you do this week, ask: Is this a hell yes? Or Does this light me up? Use the answers to make decisions about what you are doing short term — and what you can step away from long-term.
• MAKE MORE WHITE SPACE. We all need white space (or as we call it in FLOW, gold space). This isn’t time scheduled to do something, but it is time held open for what we want and need in the moment. It could be rest or going to Costco in the middle of the day or taking a walk outside. You can create white space by scheduling it and holding it ope, cutting things that are not a hell yes, or getting up earlier. We recommend one of the first two.