If you’re listening to this podcast, you’ve probably heard the word “neoliberalism” before. Most of us only have a vague concept of what that means — I certainly did when I started this project. But to understand wellness entrepreneurship, we need to understand neoliberal economics — and neoliberal feminism — and how it shapes our ideas about who we are and how we’re meant to function in the world.

In this episode, we dive deep into the economic foundation of “self-worth” and discover how the value we place on our brands becomes the value we place on ourselves.

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